Melanie Tucker to give talk on ‘Identifying the market for independent education’
29th April 2010, Wellington College, Berkshire
mtmconsulting’s Principal, Melanie Tucker, will present at the one-day seminar ‘How to Market your School Effectively‘, hosted at Wellington College.
Melanie’s talk, named ‘Identifying the market for Independent Education’, is designed to help Heads, Bursars and independent school marketing staff to better understand the ways in which schools can analyse their potential to recruit from their catchment area, identify areas of families that are likely to buy independent education, and better target these families through marketing and business strategies for schools.
mtmconsulting's Mandarin can help schools understand the best areas for focusing school marketing
Melanie Tucker will also show how mtmconsulting’s catchment area analysis package – Mandarin – can be used to understand projected changes in schools’ target markets in the future.
Melanie founded mtmconsulting over 25 years ago after a successful career as a senior member of staff in boarding education. Her research work includes marketing independent schools, strategies for education and scenario planning. Melanie has personal experience of successful consulting with hundreds of schools, including strategic planning, marketing strategies, school market research, design, print and e-marketing. Her work includes repositioning schools in the market and increasing recruitment. She is the most innovative thinker in independent school consulting.
For more information please contact mtm here.
