We are passionate about what we do, and we pride ourselves on providing an excellent level of service to our clients. Our Case Studies are the proof of that.
Sedbergh School
The school approached MTM Consulting to assist the Senior Leadership Team in planning and understanding how they would be able to mitigate against the impact of VAT on school fees
1000
schools used to determine non-random coefficients logit estimation
Cokethorpe School
Cokethorpe School is day school, with approximately 630 pupils aged 4-18, in Witney, Oxfordshire. The school approached MTM Consulting when considering a range of strategic options.
7%
growth potential in the school’s market share, focused on 3 main areas
Chatsworth Schools
Chatsworth is a market-leading global group of outstanding independent and international schools in developed markets around the world and two-time Education Investor Award Winner.
10
number of Chatsworth schools for which MTM has provided analysis
Glenalmond College
Director of Admissions at the school, wanted a better picture of the market in which they operated.
3
new bus routes identified to increase market share
Lord Wandsworth College
Director of Marketing Pete German wanted to have a deeper understanding of where they sat within their market, and a 3-60 market analysis is the ideal tool to achieve this.
15%
growth identified in potential missed catchment areas
Banstead Preparatory School
Banstead Preparatory School was formed in 2017 through the merger of three independent schools, to form a co-educational school for children aged 2-11
3
number of schools that merged to form Banstead Prep
Felsted School
Sophy Aitken, Head of Marketing at Felsted School, contacted MTM looking for support in understanding her market. She was looking to launch some new marketing campaigns but wanted to understand her market better and focus her investment accordingly.
19%
growth opportunity in the school’s boarding market
The Mall School, Twickenham
Before investing in the costly process of setting up the nursery and marketing it to local families MTM were engaged to determine if there was a sufficient demand for a new nursery in the area.
51
weeks a year provision best model to thrive
Truro High School for Girls
Truro High School for Girls educates around 340 girls aged 3 to 18 and is part of the Methodist Independent Schools Trust (MIST).
14%
growth expected in underpenetrated areas
Pocklington School
Having had previous experience of MTM’s market research expertise in other schools, the headmaster approached the MTM team to research the opinions of Pocklington School’s parents and pupils.
66%
of parents did not feel Saturday school was important to them
Manchester High School for Girls
The most successful schools are constantly considering how to sustain and enhance pupil recruitment – and Manchester High School for Girls is no exception.
4
number of schools for which Lucy has engaged MTM – and counting!
Leweston School
The school wanted to identify how and where they could target their marketing effort to support planned growth and to understand their customers better.
2018
boys join the school as data supports move to co-education
King’s School, Worcester
MTM were approached by Emily Ward, Marketing Director, looking to understand a realistic market size, and therefore school size, along with why families who consider each school do not go on to enrol.
3
‘push’ factors identified by non-joiner telephone interviews
Fairley House School
The desire to provide the best learning environment for its 200 pupils with specific learning differences was the impetus for one of the governors of Fairley House School to commission MTM to conduct important qualitative parental research.
15%
growth identified in missed catchment area
The Grammar School at Leeds
The Grammar School at Leeds engaged MTM to provide market research intelligence to inform a strategy to help fill the new Primary School.
77%
increase from the target postcodes, with 42% overall increase.