2026 childcare market trends to follow The UK childcare sector is entering one of the most transformative periods in its history. With government funding changes, shifting parent expectations, and new...

Using market data to improve admissions Parents rarely make snap decisions about schools. They piece together a picture over weeks and months, weighing the fit for their child against a...

Families are changing, budgets are tight, and competition is real. With education sector analysis UK, school leaders can move from guesswork to evidence, focusing effort where it will count. We...

A good school marketing plan isn’t about adding noise. It’s about filling your places with the right pupils. This guide is designed for independent schools and Multi Academy Trusts (MATs)...

Maximising Your Survey Response Rates Surveys are one of the most powerful tools schools have for understanding what families think, feel, and need. Whether you’re running a parent satisfaction survey...

We were thrilled to welcome so many of you to our recent webinar, Turning Insights Into Action, held on 3 June 2025. The session focused on how schools can leverage...

Your school website should act as a virtual front door, welcoming prospective parents, students, and stakeholders into your world. Crafting an effective and engaging website might seem like a daunting...

In the fiercely competitive and increasingly challenging landscape of independent education today, parental satisfaction has emerged as a crucial determinant of success. We believe the key to understanding the needs,...

During the last 38 years, staff at MTM Consulting have surveyed approximately 500,000 parents. That means we have learned a thing or two about what works at an Open Day....

Foreword – by Richard Nicholson, Warwick Independent Schools Foundation MTM’s Managing Director, James Leggett, enjoyed presenting the findings of the survey at our inaugural FutureFwd conference, where we aimed to...