Providing The Essential Marketing Tools For Successful Schools
MTM is a full service marketing and market research agency specialising in the education sector throughout the UK, the US and overseas. We offer both qualitative and quantitative market research services combined with a full range of marketing support and informed strategic business advice.
Led by our Research Director, James Leggett, our core team comes from a variety of different backgrounds and have a wealth of expertise. Whilst data and research powers everything we do, it is the knowledge and experience of our team of consultants which empowers you to grow your school.
Did you know that there are almost 1.5 million children living in households with a high propensity to use an independent fee-charging school who currently do not buy? At MTM, we undertake our own research to ensure we are as informed as possible on the state of the education sector both in the UK and internationally.
We are much more than just data. Call our team today to see how we can help your school prosper.
Typical projects for our team include:
- Lifestyle analysis of current families allowing you to target marketing messaging accordingly
- Market and Catchment analysis at a postcode sector level (NR34 7) so you can understand your market share within a realistic catchment
- Stakeholder surveys (e.g. current parents and non-joiners) so you can understand why families join your school and why those who don’t join investigated you in the first place
- Non-enquirer/general market surveys to understand the awareness and perceptions of your brand in your market place, and why families who should call you sometimes don’t.
- Due diligence and feasibility studies for extensions or building new sites to make sure there is a market available for your offering.
- Marketing support from complete strategic marketing plans though to building a defined action plan for a specific campaign to ensure you maximise your recruitment at every stage of the pipeline
- In house PR and Communications support to add resource to your team.