Experts in education market research, school marketing and strategy for schools

Thanks to the detailed governance review carried out by MTM, we gained clear, evidence-based insights into both our strengths and the areas where we could improve. Their balanced and constructive approach gave us real confidence in the findings and helped engage all stakeholders in the process.

The depth of experience within the MTM team was evident throughout, and I would not hesitate to recommend them to any school considering a review of this kind.

I was very impressed with the market data and data analysis that MTM were able to provide for us. It has undoubtedly helped us with our strategic planning and I would recommend this service to other schools in the sector as they consider their future plans

I cannot recommend Duncan (/MTM) highly enough. His deep understanding of the evolving independent schools sector proved invaluable to our leadership and governance teams, enabling us to make informed, strategic decisions at a critical time. During our preparations for a school merger, Duncan played a pivotal role in initiating thoughtful discussions around the alignment of our vision and values. His guidance ensured that our leadership and governance were well-supported throughout the process – ultimately contributing to a highly successful outcome

MTM Consulting were able to provide us with key information on our marketing today and in the future. Their research went beyond traditional data analysis as they were able to locate exact areas to target, down to street level and also how best to reach them and what marketing they would respond to.

The in-depth analysis provided by MTM Consulting was instrumental in shaping our approach to fee adjustments.

The MTM team were knowledgeable, professional and very helpful throughout the process.

The work by James and the team at MTM will inform our marketing campaigns in the years to come.

The team were professional, objective and constructive and I would certainly recommend MTM to other school leaders with significant decisions to make.

The knowledge the MTM team has is great and they are very reliable and flexible with help and information needed.

MTM’s unique insight and analysis demonstrated that, whilst we have outperformed the market over the last decade, the contraction of the market for ages 11-12 means that increasing our market share will be important in the next few years.  They were able to highlight realistic geographic areas for growth, which is hugely helpful when planning our strategy moving forwards

This insight has ensured that our marketing has been truly strategic and well planned.

I plan to use the GIS mapping portal to inform many of our future marketing decisions and will therefore be looking for regular updates to the data. I find the tool absolutely invaluable.

It was incredibly useful to see, through MTM’s market analysis and insight, that we are facing a significant contraction in the market over the next 10 years in particular age ranges. To counteract this the team at MTM was able to direct us to specific underpenetrated areas where there is real potential for growth as well as the transport routes best able to help us access these areas.

It is vital that we have the full picture when we are considering a new acquisition.  The team at MTM Consulting is able to provide the full market analysis that we require in a timely manner, often at short notice.  Their research is comprehensive and of a high standard, and they are consistently able to provide the unique insight that we need to move forward – or not.  I look forward to working with them again in the future.

The insights provided by MTM have been invaluable to the continued success of Banstead. Whilst the raw data is extremely detailed, it has been presented in a way that is concise and easy to understand, enabling us to create an admissions and marketing plan that is strategic and targeted, helping us build our brand and our school.