Market and Catchment Intelligence (MACI)

Market and Catchment Intelligence (MACI)2018-10-18T10:53:26+00:00

If you are looking to open a new school, buy a school or fulfil any of the following objectives, our Market and Catchment Intelligence (MACI) is for you:

  • Grow your pupil numbers
  • Understand your market and your potential
  • Improve your marketing
  • Assess the potential of a school
  • Sell your school
  • Looking at a growth/ expansion strategy/ change of model
  • Identify suitable bus routes

Our unique Market and Catchment Intelligence product gives you all the information you need to increase your pupil numbers or determine the potential of your market. With a wealth of information at our fingertips, we’ll tell you what market share is available, where to find your prospective parents, how to reach them (several times over) and what’s important to them, enabling you to refine your USP’s (Unique Selling Points) and key messages in a way that REALLY resonates with your target market. You’ll receive a clear insight into your school’s real potential, both now and in the future. We can also include a detailed competitor analysis, identify suitable bus routes or conduct alumni or bursary analysis.

Please see our video introduction below:

“I would highly recommend commissioning this type of research on a regular basis to keep in touch with your potential market and consumer profiles. MTM are extremely professional in their approach and methodology and will provide real value to your marketing strategy. Using research experts such as this provided us with the real facts on which to base our marketing campaigns, which have recently been shortlisted for a TES Best Marketing Campaign Award.”

Sophie Aitken, Head of Marketing, Felsted School