Is your independent school future-proof?

With the school year coming to an end, it’s a perfect time to reflect on your school and your place within the market you serve. The most successful schools are those that adapt their product to the needs of their market. And with 'Product' being the first of the '7 P's' - it's a great [...]

July 6th, 2018|News, Uncategorized|0 Comments

Sports Days – a wonderful celebration of our USP’s

As we are often reminded, state schools can often pose just as much competition as our local independent competitors. But one area most independent schools excel at is the sporting opportunities they provide to their pupils. And Sports Days are a great celebration and reminder of this unique selling point! Sporting opportunities not only increase [...]

June 22nd, 2018|Marketing, News|0 Comments

Back to Marketing Basics

The Chartered Institute of Marketing (CIM) define marketing as:  “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even those in the industry assume that marketing is just about advertising or selling, but there is absolutely no point selling something that no one wants. [...]

June 8th, 2018|News, Research|0 Comments

Preparing for VAT on school fees

Phil Salmon. Haysmacintyre. London. United Kingdom. Considerable concern has been caused by the announcement last year that, if elected, Labour will introduce VAT on school fees. Clearly the downside would be the need to add VAT to fees, which could deter your parents. However, as the majority of supplies to independent schools are [...]

April 25th, 2018|News, Newsletters|0 Comments

Bursaries & Scholarships – do they deliver value for money?

Last year, trust schools gave away 168,025 bursaries and scholarships. Did they get value for money?  There may still be some people who have not cottoned on to the fact that public schools are determined to go ever more public: but not many. Savvy parents who do not have the funds for full fees, but [...]

April 25th, 2018|News, Newsletters|0 Comments