Kimbolton School Case Study

Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils aged 4 – 18, recognised that there were significant opportunities, with the expansion in both residential units and technology enterprises nearby. At the same time, [...]

2018-10-18T10:53:37+00:00September 19th, 2018|Marketing, News, Newsletters|0 Comments

Parent surveys – why bother?

With the fresh intake of September starters, what better way to start the year than with a parent survey. We’ve calculated the average parent lifetime value at an all-through independent school is £414,369, so you could say that your parents are pretty valuable. More valuable, in fact, than the average house, family car and holiday [...]

2018-10-18T10:53:37+00:00September 12th, 2018|Marketing, News, Research|0 Comments

Getting hold of anyone in a school this summer is like spotting one of the big 5!

After a full on academic year, I absolutely understand that we all need a rest over summer – that’s what the summer holidays are all about! However, at the risk of sounding like I’m having a moan - too many school phones are just left, unanswered, for weeks and weeks on end. And many of [...]

2018-10-18T10:53:37+00:00August 22nd, 2018|Marketing, News|0 Comments

A levels – congratulations not only on the results but the personal stories too!

The wait is finally over and the success stories have been pouring in over social media. We would like to add our congratulations to all of the pupils who together have worked tirelessly for their A level results. Behind them are a dedicated set of teachers and supportive families, who must all feel incredibly proud. [...]

2018-10-18T10:53:37+00:00August 17th, 2018|News|0 Comments

Is your independent school future-proof?

With the school year coming to an end, it’s a perfect time to reflect on your school and your place within the market you serve. The most successful schools are those that adapt their product to the needs of their market. And with 'Product' being the first of the '7 P's' - it's a great [...]

2018-07-06T16:17:06+00:00July 6th, 2018|News, News|0 Comments