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About Deborah McKenzie

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So far Deborah McKenzie has created 18 blog entries.

Benchmarking your Marketing & Admissions results

Ever wondered how your Marketing and Admissions results compare to those in the independent schools sector? Well wonder no more – through our experience researching over 180,000 independent school parents and 500 independent schools we can tell you that prospective parents: View 10 websites Order 6 prospectuses (60% conversion from web visit) Visit 3 schools [...]

February 16th, 2018|Uncategorized|0 Comments

MTM welcome David Cardle

At MTM we’ve had the pleasure of working with David on a number of projects recently and we can now announce that we have formally welcomed him to the team. David served in an executive capacity on the boards of numerous automotive companies in the UK and mainland Europe. He built his career in a [...]

January 26th, 2018|News, Strategy|0 Comments

How can schools weather the storm of unaffordability across the country?

Let me be clear from the outset, I am not a rich man. I say that, not in case one of Her Majesty’s’ Revenue and Customs tax inspectors is reading this, but to make a serious point about the affordability of school fees. Contrary to the beliefs of some media commentators and politicians, the independent [...]

January 17th, 2018|Uncategorized|0 Comments

GDPR – less than 6 months to get compliant

One of the many myths around General Data Protection Regulations (GDPR) is that schools and other organisations will be able to use standard templates for their privacy statements.  Sadly, this is not the case. At the moment, controllers (organisations that process our personal information, whether we be staff, students or suppliers) have to inform the [...]

January 17th, 2018|Uncategorized|0 Comments

Felsted School Case Study

Sophy Aitken, Head of Marketing at Felsted School, contacted MTM looking for support in understanding her market. She was looking to launch some new marketing campaigns but wanted to understand her market better and focus her investment accordingly. Sophy and her team wanted to understand: • Where current families were travelling from • How that [...]

January 17th, 2018|News|0 Comments