About Deborah McKenzie

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So far Deborah McKenzie has created 53 blog entries.

It’s Census Day

Perhaps we should hide the fact that we are very excited by the fact that it’s census day, but we just can’t help it! We’re data geeks and we know the market insight, competitor and Demand & Supply analysis we provide (through our unique Market and Catchment Intelligence) just wouldn’t be possible without it. Of [...]

2019-01-16T16:21:07+00:00January 16th, 2019|Marketing, News, News, Research|0 Comments

Preparing for our festive visitors

It’s that lovely time of year where we all prepare for Christmas traditions and celebrations in schools and no doubt, your parents and families will be flooding in to be part of the Christmas cheer. In fact, you’ll probably see more of your parents this time of year than any other so it’s vital you [...]

2018-12-07T16:47:23+00:00December 7th, 2018|Events, Marketing, News|0 Comments

What does the recent CACI house movers survey mean for independent schools?

Source: CACI, December 2018 CACI have just published the results of their house movers survey and there is a wealth of information contained within that report, we can leverage for our marketing strategies in independent schools. This article highlights the main findings and illustrates some important considerations for those involved in marketing schools. [...]

2018-12-07T14:12:27+00:00December 7th, 2018|Marketing, News|0 Comments

A word about Parents’ Evening

At the end of last year I attended a parents' evening where I was told my child has moved from being exceptionally good at Maths, to just plain average! This was somewhat of a shock when a. the school pride themselves on their academic attainment and b. I had raised the issue he was struggling [...]

2018-11-30T17:16:28+00:00November 30th, 2018|Marketing, News|0 Comments