About Deborah McKenzie

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So far Deborah McKenzie has created 45 blog entries.

Affordability – again!

Many of you will know that we have long championed affordability of independent education. This week, the issue has made headlines yet again. Ross Clark of The Telegraph has been questioning the increase in private school fees amidst a demand for an affordable independent education whilst former high master of St Paul’s School, Martin Stephen, [...]

2018-10-19T16:48:19+00:00October 19th, 2018|News, Strategy|0 Comments

Conversion Calculator

The start of a new school year is the perfect time to set objectives and determine our priorities for the year ahead. For admissions and marketing teams, that means looking back to understand what worked and what didn’t, calculating conversion rates at each stage of the ‘buying cycle’, and highlighting priorities for improvement. At MTM, [...]

2018-10-18T10:53:36+00:00September 19th, 2018|Marketing, News, Newsletters|0 Comments

Data: the new gold

  Today, data is the new gold. Organisations are fighting each other over the rights to new and more valuable seams of data. We have created a whole new industry which mines, manages, processes, measures, stores, analyses, leverages and categorises data. For many organisations, the mere possession of data is more important than the application [...]

2018-10-18T10:53:36+00:00September 19th, 2018|News, Newsletters, Research|0 Comments

Cash flow forecasting: identifying cyclical shortfalls

Alan Kuhnell has over 30 years experience advising boards of directors and financial stakeholders of multi-nationals; the last 16 years were spent at PwC in London. More recently, he’s been advising independent schools. Here, he shares his advice when it comes to cash flow forecasting. The day to day management of a school is an [...]

2018-10-18T10:53:36+00:00September 19th, 2018|News|0 Comments