Telephone interviews for schools
- Understanding the reasons that parents have, or haven’t chosen your school.
- Showing that you are aiming to meet their expectations.
- Asking feeder school Heads about their perceptions of your school.
These are all key reasons to carry out qualitative and professional third-party telephone interviews with your stakeholders. Our in-house research team approaches such telephone research with professionalism and rigour.
Informal telephone interviews allow us to discover how your new parents found out about your school, their experiences of visiting the school, their expectations and hopes, and the areas of school life that they consider to be most important.
Alternatively we often carry out ‘decliner’ interviews with parents who may have requested information from your school but not visited, or those who have visited but not gone on to enrol. Research of this nature can provide you with fantastic insights into perceptions of your school and the ways in which you might enhance your activities.
We also regularly undertake interviews with heads of feeder schools – or those schools who should feed into your school, but don’t – to better understand their views and perceptions of your school.
Our ‘opinion shaper’ interviews are an opportunity for you to understand the positioning of your school in its community, especially amongst key figures who can influence parental choice, such as estate agents, health practitioners, church group leaders and relocation agents.
In all of our telephone interview services we work closely with you to offer potential research subjects a chance to ‘opt-out’ of being contacted, to develop the best questionnaire for your needs, and to ensure that we are getting invaluable insights into perceptions of your school.
All our telephone research is undertaken by our highly experienced in-house researchers, and our findings are fed back to you in a full written report with trends, findings, verbatim quotes and key observations and recommendations.
Contact mtm for more information and a pricing estimate
