How can schools understand their positioning within their local community, especially amongst families that have not even contacted or visited? mtm’s door-to-door research work for schools does exactly that.

We carry out door-to-door research to understand awareness in your target households in key areas. This might be, for example, amongst families with school-age children and a household income likely to support independent education.

We work with you to identify key streets to research (where family type or household income is likely to match your target profiles), interview criteria, and to establish a questionnaire.

Our professional research team then goes to carry out short interviews within these areas. Households where key criteria are not met are disregarded, or interviewed using an alternative questionnaire. We then analyse overall trends and geographic differences and report all of our findings and recommendations back to you.

This door-to-door research is invaluable in helping you to understand your positioning amongst parents who have not shown an interest in your school. Our findings can help you to use your marketing budget more effectively, ensuring the messages are correct and targeted at the right groups, and you can see the reasons your school is not effectively penetrating key areas.

Our researchers take a flexible approach to door-to-door work, carrying out fieldwork during the evening if necessary. We can also work with you to identify if an incentive-based approach is suitable and how other research activities might best complement door-to-door work.

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Contact mtm for more information and a pricing estimate