Research for Schools

Research lies at the heart of almost all the work we undertake at mtmconsulting. Our research team is the best in the education sector and can focus on all the intricacies of your area.

Mandarin

To inform our strategic consulting work at mtmconsulting we have developed a system of analysing the market for our client schools and colleges, which has been enhanced over many years to produce the third generation version called MANDARIN (Market AND ARea INtelligence).

Precisely tailored to your institution’s circumstances Mandarin catchment area analysis comes as an affordable core unit, with optional bolt-ons. It tells you:

  • The socio-economic and income profile in your school or college’s catchment area
  • The key family groups represented in your current student profile
  • The locations of these families in your catchment area
  • The size of your potential pupil market now and in the future
  • The precise location of target families for pupil recruitment
  • Future demographic changes in the local population
  • The relevance and influence of local print and broadcast media
  • Key influences within the regional economy and environment

Mandarin: Market and Area IntelligenceBolt-ons include:

  • Competitor analysis and mapping of their influence
  • Transport and potential bus route analysis and mapping
  • Strategic implications and applications

Learn more about Mandarin at mtm-mandarin.co.uk

Surveys

mtmconsulting has more than 20 years’ experience of conducting in-depth research for schools, colleges and their associations and representative bodies. Online questionnaires, telephone and face-to-face interviews, focus groups and surveys are all conducted with great sensitivity, under the strictest professional standards and in accordance with data protection regulations. We have carried out research in this way with tens of thousands of parents, pupils, teaching and SMT staff, governors and wider stakeholder groups.

Mystery Shops

Mystery shops are a great opportunity for schools to understand how prospective parents’ experiences of visiting them might be enhanced. During our mystery shops we pose as a prospective parent and carry out website and prospectus appraisal, request for information, arranging and attending a visit to the school and a meeting with the Head (if appropriate). All our observations and findings are reported back to the school in a full written report and scoring system.

Scenario Planning

ResearchWe organise regular scenario planning events, bringing together leading figures from the educational world with innovative, informed thinkers from politics, commerce and industry. These events enable us to spot trends and identify innovative solutions to the challenges facing the education sector.

Seminars

We organise tailor-made seminars for schools, groups of schools and colleges on topics including strategic development, analysis of emerging issues in the sector and how they impact on your business, new marketing methods and customer care.