About Deborah McKenzie

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So far Deborah McKenzie has created 44 blog entries.

Reflection & Projection: the independent schools sector

The start of the school year is by far the most important; it’s the time we start with our intentions and projections for a fruitful year. With that in mind, we are headlining with a reflection on the key themes from 2017/ 18 and will project what this means for the independent education sector in [...]

September 19th, 2018|Marketing, News, Newsletters, Research, Strategy|0 Comments

Conversion Calculator

The start of a new school year is the perfect time to set objectives and determine our priorities for the year ahead. For admissions and marketing teams, that means looking back to understand what worked and what didn’t, calculating conversion rates at each stage of the ‘buying cycle’, and highlighting priorities for improvement. At MTM, [...]

September 19th, 2018|Marketing, News, Newsletters|0 Comments

Data: the new gold

  Today, data is the new gold. Organisations are fighting each other over the rights to new and more valuable seams of data. We have created a whole new industry which mines, manages, processes, measures, stores, analyses, leverages and categorises data. For many organisations, the mere possession of data is more important than the application [...]

September 19th, 2018|News, Newsletters, Research|0 Comments

Cash flow forecasting: identifying cyclical shortfalls

Alan Kuhnell has over 30 years experience advising boards of directors and financial stakeholders of multi-nationals; the last 16 years were spent at PwC in London. More recently, he’s been advising independent schools. Here, he shares his advice when it comes to cash flow forecasting. The day to day management of a school is an [...]

September 19th, 2018|News|0 Comments

Kimbolton School Case Study

Alison Ainsworth, PR and Communications Manager at Kimbolton School, contacted MTM having recognised the ongoing growth of the Oxford-Cambridge corridor. The successful day and boarding school, who educate 980 pupils aged 4 – 18, recognised that there were significant opportunities, with the expansion in both residential units and technology enterprises nearby. At the same time, [...]

September 19th, 2018|Marketing, News, Newsletters|0 Comments