Sports Days – a wonderful celebration of our USP’s

June 22nd, 2018|Marketing, News|

As we are often reminded, state schools can often pose just as much competition as our local independent competitors. But one area most independent schools excel at is the sporting opportunities they provide to their pupils. And Sports Days are a great celebration and reminder of this unique selling point! Sporting opportunities not only increase [...]

Schools in rich areas are twice as likely to be outstanding – have we created an elitist state system?

June 15th, 2018|Research|

Data this week has revealed that schools in affluent areas are twice as likely to be rated ‘outstanding’ than those in the most deprived. Just 16 per cent of schools in the most deprived areas are ‘outstanding’, compared with 37% in the least deprived. Ofsted grades of secondary schools with a large proportion of white [...]

Back to Marketing Basics

June 8th, 2018|News, Research|

The Chartered Institute of Marketing (CIM) define marketing as:  “The management process responsible for identifying, anticipating and satisfying customer requirements profitably.” Sometimes I think we need reminding! Too often, even those in the industry assume that marketing is just about advertising or selling, but there is absolutely no point selling something that no one wants. [...]

A welcome to be celebrated

May 25th, 2018|Marketing, Research|

Many of you will know, one of our areas of research at MTM is mystery shopping and it is something we have done a considerable amount of this year.  When we experience something extraordinary, we get rather excited and this week, we experienced true excellence at Ipswich High School. We were honoured to be a [...]

Take a seat in our purple chair at the AMDIS conference

May 9th, 2018|Events, Marketing|

We invite you to our inflatable office. Take a seat in our purple Graham Norton style chair. We are proudly sponsoring the Pre-Dinner drinks at the forthcoming AMDIS conference, in association with EYE FILM. And we’d like your help in getting the evening off to an entertaining start! On Sunday night and Monday morning, we’ll [...]