What do you need to know about your school’s competition?

November 1st, 2017|News|

If you are responsible for your school’s marketing, you will have a fair idea about your competition and which schools your prospective pupils consider and join, but how well do you REALLY know your competition? Knowing who your competitors are and what they are offering can equip you with the information you need to make [...]

Reflect on your Marketing & Admissions this half term

October 25th, 2017|News|

Working through your school's half term holidays? The holidays are a perfect time to reflect on the effectiveness of your school's marketing and admissions. Start by collecting the data to determine your school's performance at each stage of the buying/ joining process. Determining the market How well do you know your target market? Where are [...]

ISA Proprietors Conference

October 20th, 2017|News|

Yesterday MTM attended the ISA Proprietors Conference at the Needham House Hotel in Stevenage. There was a good turn out and as always it was a thoroughly pleasant place to be. The first presentation was from Professor Adrian Furnham, discussing the Psychology of Leadership. Whilst there were numerous references to his books (he’s written 89, [...]

Open Day wash-up

October 20th, 2017|News|

Open Day season is coming to an end for most of us but that’s not to say that we should forget about it too quickly just yet. If a prospective parent or family, has taken the time out of their busy schedule to come to your Open Day, that should just be the start of [...]

Are you utilising your parents, when it comes to promoting your Open Day?

October 11th, 2017|News|

Outdoor banners in the right locations can work effectively to raise awareness of your schools Open Days but finding a suitable location, that doesn't offend the local council can be tricky. We know, from working with over 180,000 independent school parents that the key lifestyle groups for independent education are located on "Super Streets", "High [...]