The value of parental entry and exit surveys can be far greater than you may imagine for healthy pupil recruitment and your school’s marketing, writes Joe Faulkner, Senior Consultant at mtmconsulting – the leading independent schools marketing consultancy.
Do you have a clear idea of the reasons parents chose your school over your competitors? What about their hopes for their son or daughter during the course of their education at your school? How can you make sure your parents feel valued when they arrive?
Meanwhile what about those parents whose children have come to the end of their time at your school? Did you succeed in meeting their expectations? How satisfied are they that you offered first class education and value for money? What, in their eyes, does your school do well and what could you do better?
mtmconsulting’s entry and exit parental surveys are the best way for schools marketing and education business leaders to answer these questions. Our clients find that conducting a swift online survey if their new parents each year helps them to build a really comprehensive understanding of what parents are looking for from your school, which others they considered, and how effective your school’s marketing was in their decision to opt for your educational business.
In the same way, there is huge value in listening to parents who have experienced education at your school. These parents have unique insight into life at your school and can offer you invaluable feedback to help you to improve the quality of education you offer.
All mtm parental surveys are simple to complete via a secure weblink and are customised for your school. We supply template letters inviting parents to participate and can design the questions to suit your needs. Surveys can take just four weeks from commissioning to receiving a comprehensive feedback report including trends, statistics and verbatim quotes where appropriate.
Online entry surveys are typically best carried out early in the Autumn term, and exit surveys during the Summer term.
For more information please contact us here.
