Blog by Lindsey Kavanagh, Schools Marketing Consultant
You have to know your competitors, it’s vital to the future of your school. By seeking information on the competitor schools in your area, you will be in a much better position to:
Blog by Peter Blair, Chief Operating Officer
It’s that time of year again. Most schools will be working on their budget for next year at the moment and it is likely that, for most schools, there will be some difficult conversations over the next few weeks. Read more
mtmconsulting is currently offering all independent schools a free initial consultancy visit. Read more
Blog by Peter Blair, Chief Operating Officer
It’s that time of year. The plays are nearly over, the Carol Service is nearly here and at the forefront of everyone’s thinking – staff and pupils alike – is the forthcoming holiday. It’s important that everyone – including you – is in a position to relax over the holidays and so it is vital that your ‘to-do’ list is cleared as much as possible over the next few days… Read more
Blog by Joe Faulkner, Head of Marketing and Business Development
A perceptual map may sound like a piece of marketing jargon, but it could help you identify strengths, weaknesses and opportunities for your school. Read more
mtmconsulting has announced two great value new seminars for heads, bursars, marketing directors and governors of independent schools for 2011, to take place at the Cavalry and Guards Club on Piccadilly, London. Read more
Blog by Peter Blair, Chief Operating Officer
“Everyone here understands what to do in a crisis…”
We would all like to think that the above statement is true all the time – and I am sure that your school’s evacuation plans are robust, and that they have been tested recently. If that is not the case, please stop reading now and attend to that straight away! If it is the case, read on… Read more
mtm’s Head of Strategy services for schools, Dick Davison, has contributed a chapter to the new publication from John Catt Educational ltd, titled Leading Schools in the 21st Century, Public Relations, Marketing and Development: Essays in leadership for changing times. Read more
Advice by Joe Faulkner, Head of Marketing and Business Development at mtm
Marketing textbooks typically present a fairly complex impression of the stages involved in producing a marketing plan, and talk of PEST, 4-Ps, SWOT and STEP might deter some schools from giving their marketing plan the time and attention it deserves. We hope our version is a little easier to understand and will show how crucial marketing is to the whole direction your school takes…
Advice by Joe Faulkner, Head of Marketing and Business Development at mtm
Marketing textbooks typically present a fairly complex impression of the stages involved in producing a marketing plan, and talk of PEST, 4-Ps, SWOT and STEP might deter some schools from giving their marketing plan the time and attention it deserves. We hope our version is a little easier to understand and will show how crucial marketing is to the whole direction your school takes… Read more