Blog by Dick Davison, Head of Strategy
It’s an odd business, consultancy. And globalisation is rapidly making it even odder.
I recently had an approach from a company specialising in finding and introducing experts in particular fields to companies, agencies and other consultancies. I didn’t even know such expertise dating agencies existed. Read more
Blog by Joe Faulkner, Head of Marketing and Business Development
One of the key concepts that most marketing textbooks cover these days is relating to the importance of a high quality of service delivered to stakeholders. And this can make a real and significant difference to business success across all sectors: from Waitrose to Qantas to Mercedes to the AA, there are countless examples of businesses where customers are willing to pay more for a dependable and excellent service. Read more
Blog by Lindsey Kavanagh, Schools Marketing Consultant
A recent article in The Spectator reported on the baby boom phenomenon which is occurring in many areas of the country. The writer of the piece, George Bridges, referred to South West London as ‘Nappy Valley’ – something I can also vouch for as I live in the same neck of the woods! Read more
Blog by Melanie Tucker, Principal
mtm attended The Spectator’s ‘Schools Revolution’ conference last week. Now in its second year, the event was designed to consider the impact of freeing schools from local government control, in particular through the coalition’s academies and free schools policies. But what has happened? What are the benefits and the risks, and what impact is reform having on the education market? Read more
Blog by Peter Blair, Chief Operating Officer
The range of information that schools need seems to be greater than ever. More and more schools have to work hard to ensure that they are attracting the numbers of students and prospective students required to keep the school sustainable – as Christ the King School in Merseyside (see The Echo) is very well aware. For many, this is thought of as a marketing problem, and it is certainly essential that schools are at the top of their games at the moment.
For new schools, however, whether independent, academies or new free schools, it is essential that high-quality business and financial planning is undertaken – work that projects the reality of the school over the next decade or so in order that the school’s management team can be sure that their business (and it really is a business) is viable. Read more
Blog by Gavin Humphries, mtm’s Head of Research for Schools
We are awaiting the publication of January’s independent school roll numbers by the ISC (in April) and the Department for Education (in May). Numbers will be down in the junior age group, but to what extent will senior and sixth form rolls (which were flat in 2010) follow? Read more
Blog post by Joe Faulkner, Head of Marketing and Business Development
When it comes to appointing a deputy head, a bursar or a head of modern languages, most school business leaders know exactly how to go about it…
Blog by Lindsey Kavanagh, Schools Marketing Consultant
You have to know your competitors, it’s vital to the future of your school. By seeking information on the competitor schools in your area, you will be in a much better position to:
Blog by Peter Blair, Chief Operating Officer
It’s that time of year again. Most schools will be working on their budget for next year at the moment and it is likely that, for most schools, there will be some difficult conversations over the next few weeks. Read more
mtmconsulting is currently offering all independent schools a free initial consultancy visit. Read more