Blog by Lindsey Kavanagh, Schools Marketing Consultant
Gillian Low, President of the Girls’ Schools’ Association (GSA), which met last month in Manchester at its annual conference, used her address to highlight some shocking Unicef figures. Read more
Blog by Dominic Knight, Research Analyst
Telephone surveys are an important element of the research mtm undertakes for our clients. Although many types of school in different parts of the UK are involved and the small size of the samples requires caution, it can shed some interesting light on the thought processes of parents and potential parents. Read more
mtmconsulting is the UK leader in marketing and strategic consultancy for independent schools. And underpinning every recommendation we make in our consultancy work is research. We also offer schools a full range of market and parent research services to support their own activities. Read more
mtm’s Head of Strategy services for schools, Dick Davison, has contributed a chapter to the new publication from John Catt Educational ltd, titled Leading Schools in the 21st Century, Public Relations, Marketing and Development: Essays in leadership for changing times. Read more
Advice by Joe Faulkner, Head of Marketing and Business Development at mtm
Marketing textbooks typically present a fairly complex impression of the stages involved in producing a marketing plan, and talk of PEST, 4-Ps, SWOT and STEP might deter some schools from giving their marketing plan the time and attention it deserves. We hope our version is a little easier to understand and will show how crucial marketing is to the whole direction your school takes…
Blog by Gavin Humphries, Head of Research
At mtmconsulting we have built up five years worth of data on pupil roll numbers, by age, for every independent school in the country. As we use this data to inform our work for clients, we have started to notice some interesting quirks and oddities…
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An article by our Head of Schools Research, Gavin Humphries, has been featured in the Autumn edition of the Independent School Bursars Association’s (ISBA) termly publication The Bursar’s Review.
The article, copied below, is titled ‘Using Research to Inform Your Marketing’, and looks at how schools can use research at every stage of the parental; decision-making process, from understanding the potential market, streamlining the visiting process and ensuring that parents are engaged and satisfied once they are in the school. Read more
Advice by Joe Faulkner, Head of Marketing and Business Development at mtm
Marketing textbooks typically present a fairly complex impression of the stages involved in producing a marketing plan, and talk of PEST, 4-Ps, SWOT and STEP might deter some schools from giving their marketing plan the time and attention it deserves. We hope our version is a little easier to understand and will show how crucial marketing is to the whole direction your school takes… Read more
mtmconsulting’s latest research publication: School Fees and How Parents Pay Them has been featured in the October edition of the Funding for Independent Schools magazine. Read more
Blog by James Leggett, Research Analyst
In a competitive market, knowing your competition is everything. If you don’t know what you are competing against, knowing how to compete against it is challenging at best, impossible at worst. Even a basic understanding of the number of competitors in your market, their influence over your catchment, and the offering they provide can help you gain a foothold… Read more