Blog post by Joe Faulkner, Head of Marketing and Business Development
When it comes to appointing a deputy head, a bursar or a head of modern languages, most school business leaders know exactly how to go about it…
Research
Getting a grip on your school’s competitors
Blog by Lindsey Kavanagh, Schools Marketing Consultant
You have to know your competitors, it’s vital to the future of your school. By seeking information on the competitor schools in your area, you will be in a much better position to:
- evaluate your own performance against other schools
- identify and exploit competitors’ weaknesses and address their strengths
- get new ideas
- identify new prospective parents and pupils
- improve forecasting
- keep your planning focused
Overcoming barriers in pupil recruitment
Blog by Dominic Knight, Research Analyst
Half the pupil recruitment battle is already won if target parents are receptive to the idea of independent education. Read more
New Year Offer! mtm is offering a free initial visit to schools
mtmconsulting is currently offering all independent schools a free initial consultancy visit. Read more
mtm is featured in Independent Education Today
An article by our Head of Schools Strategy, Dick Davison, has been featured in the January edition of Independent Education Today. Read more
Population change and effects on schools
Blog by James Leggett, Schools Research Analyst
While pupil recruitment throughout the independent sector has been challenging in recent years, a growing child population is likely to be welcomed by many… Read more
Blog post – Don’t Let Your Pupils Crack Under Pressure: Getting Your School’s Message Across
Blog by Lindsey Kavanagh, Schools Marketing Consultant
Gillian Low, President of the Girls’ Schools’ Association (GSA), which met last month in Manchester at its annual conference, used her address to highlight some shocking Unicef figures. Read more
Blog post – a word in your ear
Blog by Dominic Knight, Research Analyst
Telephone surveys are an important element of the research mtm undertakes for our clients. Although many types of school in different parts of the UK are involved and the small size of the samples requires caution, it can shed some interesting light on the thought processes of parents and potential parents. Read more
Our new guide to mtm research services
mtmconsulting is the UK leader in marketing and strategic consultancy for independent schools. And underpinning every recommendation we make in our consultancy work is research. We also offer schools a full range of market and parent research services to support their own activities. Read more
Part 2: Seven Stages of Marketing Planning – in your school
Advice by Joe Faulkner, Head of Marketing and Business Development at mtm
Marketing textbooks typically present a fairly complex impression of the stages involved in producing a marketing plan, and talk of PEST, 4-Ps, SWOT and STEP might deter some schools from giving their marketing plan the time and attention it deserves. We hope our version is a little easier to understand and will show how crucial marketing is to the whole direction your school takes…