In these difficult times, there is a greater need than ever for schools to be seen to listen and respond to parents’ needs and desires, writes Joe Faulkner, Senior Consultant at mtmconsulting.
‘Credit crunch’, ‘economic downturn’, ‘global financial crisis’. Call it whatever you like, there’s little doubt that we’ve all heard enough about the recession to last a lifetime. One positive facet of the current climate, though, is that it should underline for all schools and colleges the need for effective, two-way communication with pupils and parents.
Our independent education sector research shows that, as the sacrifices that parents make in order to pay school fees continue to increase, the added value that the sector offers should be made clearer to them. Listening to parents’ opinions, attitudes and gripes is a fantastic means of showing how much a school values them and their children.
mtmconsulting’s educational research team has carried out quantitative online and postal surveys with tens of thousands of respondents, as well as many hours of qualitative telephone conversations, interviews and focus groups with parents. With online surveys starting at just £500+VAT, it’s easier, and more affordable than ever to show your parents that you are listening and value your school’s communication with them.
To discuss any of our school and college research products with us please contact mtm.
