mtmconsulting has released the second edition of its free newsletter – School Matters – which features informed, cutting edge commentary on the independent schools sector and is essential reading for all figures involved in schools marketing, education strategy, pupil recruitment or schools and college business leaders.
Issue two of the six-page newsletter covers a broad range of crucial articles relation to strategy for education including:
- ‘Tigger’s route through the recession’ – how school business leaders can negotiate the impact of the recession on education businesses through canny cost and fee control, shrewd school marketing and appropriate use of sales techniques in pupil recruitment.
- An outline of the findings of the imminently released mtmconsulting Independent Education Sector Report 2010. This report, mtmconsulting’s second overview of the health of the independent schools and colleges business sector – now worth £7bn annually, predicts that independent schools will bounce back strongly from the current recession, with a significant increase in independent school pupil numbers from 2012 onwards boosted by a parental reaction to unrest and disruption in the state education sector, brought on by the consequences of the likely cuts in public expenditure which any incoming Government is bound to make.
- ‘Marketing: making the right appointment’ - your school’s marketing strategy shows a clear need for a marketing manager or director, but do you know how to go about finding the right candidate for the position. This article clarifies the questions you should answer before embarking on the recruitment of a marketing manager for your school, and makes suggestions for smt support and training once your new education marketing guru is in place.
- ‘Understanding the ins and outs of your parents’ perceptions’ – do you have a clear understanding of why parents chose your school? How do they undertake school research before arriving and how effective is your school’s marketing? What about parental satisfaction levels when they leave your school? This article explains the values of parental research to inform your school or college’s business strategies and school marketing to ensure strong satisfaction and pupil recruitment in the years to come.
The newsletter also includes details of the mtmconsulting conference 2009, a forthcoming seminar on education business strategies and poignant quotes of the term relating to schools management.
The newsletter is being sent to heads, bursars and marketing managers in independent schools. If you have not received your copy please click here to download mtm School Matters Issue 02.
If you would like to subscribe to forthcoming mtmconsulting School Matters newsletters please contact us on 01502 722787 or email office@mtmconsulting.co.uk.
