Blog post by Joe Faulkner, Head of Marketing and Business Development
When it comes to appointing a deputy head, a bursar or a head of modern languages, most school business leaders know exactly how to go about it…
Marketing
Getting a grip on your school’s competitors
Blog by Lindsey Kavanagh, Schools Marketing Consultant
You have to know your competitors, it’s vital to the future of your school. By seeking information on the competitor schools in your area, you will be in a much better position to:
- evaluate your own performance against other schools
- identify and exploit competitors’ weaknesses and address their strengths
- get new ideas
- identify new prospective parents and pupils
- improve forecasting
- keep your planning focused
It’s not just independent schools who need sound marketing!
Blog by Dick Davison, Head of School Strategy
Whatever you think of Katharine Birbalsingh, the former London comprehensive deputy head who wowed last year’s Tory party conference with her attack on the “broken” state education system, she has certainly highlighted one of the less well-known truths about modern state schools.
Planning for difficulties in your school
Blog by Peter Blair, Chief Operating Officer
It’s that time of year again. Most schools will be working on their budget for next year at the moment and it is likely that, for most schools, there will be some difficult conversations over the next few weeks. Read more
Keep Calm and Carry On Marketing!
Blog post by Lindsey Kavanagh, Schools Marketing Consultant
With the release of the Chartered Institute of Marketing’s (CIM) latest White Paper on ‘Marketing in a Recession’, Lindsey looks at its relevance for school marketers… Read more
Do your staff care? Do they show it?
Blog post by Dick Davison, Head of School Strategy
I was once discussing, with a school bursar, as it happens, the damage that school staff can do to the critically important relationship that needs to be nurtured with prospective parents. Staff who ignore visitors, or fail to welcome them when they come into their classrooms, or make thoughtless remarks can undo hours of careful trust-building. Read more
New Year Offer! mtm is offering a free initial visit to schools
mtmconsulting is currently offering all independent schools a free initial consultancy visit. Read more
Blog post – Don’t Let Your Pupils Crack Under Pressure: Getting Your School’s Message Across
Blog by Lindsey Kavanagh, Schools Marketing Consultant
Gillian Low, President of the Girls’ Schools’ Association (GSA), which met last month in Manchester at its annual conference, used her address to highlight some shocking Unicef figures. Read more
“State school pupils ‘do better at university’”? Independents shouldn’t panic!
Blog by Dick Davison, Head of Strategy
The Sutton Trust has just published evidence covered in the Guardian which claims to show that students educated at comprehensive schools do better at university than students from independent schools with the same A Level grades. This news, though not the first research study claiming to show something similar, is likely to strike a chill into the heart of every head of an independent school with a sixth form… Read more
Have you considered your school’s perceptual positioning?
Blog by Joe Faulkner, Head of Marketing and Business Development
A perceptual map may sound like a piece of marketing jargon, but it could help you identify strengths, weaknesses and opportunities for your school. Read more