Marketing

IFS report: Private Schooling in the UK and Australia

The Institute of Fiscal Studies last week released a new report, Private Schooling in the UK and Australia, which explores experiences of private schooling in the two countries and draws similarities and lessons “from each country’s individual experience”.

A number of the report’s core findings relating to the UK independent schools market place are relatively well documented elsewhere, not least by mtm. These include tracking of “long-run decline” in the pupil-teacher ratio in the independent sector, and the growth of academies and free schools.

However, the report also flags up two trends relating to target markets that independent school educational strategies should take notice of.

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mtm is offering a free consultation to all schools and colleges

mtmconsulting, the UK’s leading experts on strategy, marketing and research for schools and colleges, is currently offering a free initial consultancy session to all new clients.

This consultancy takes the form of an initial face-to-face meeting at your offices, with a full and frank discussion about our services and how we may be able to support you in the following areas:

  • Enhancing pupil recruitment
  • School and college marketing
  • Prospectus and web design
  • Understanding your school or college’s catchment area and market potential
  • Researching your parents, pupils and staff perceptions
  • Repositioning your school or college to compete more effectively
  • Merging or acquiring another school
  • Planning capital development and expansion

Following this initial meeting mtm will produce a full and detailed proposal for a programme of work, at no fee, and with no obligation to you.

With over 25 years of supporting in excess of 500 UK schools and colleges, mtm’s expertise is unrivalled.

Contact mtm here to arrange your free initial consultancy.

First school iPhone app for parents launched

The Herald Scotland websitetoday reports that Loretto School in Scotland is the first school in the UK to launch an iPhone application for parents to keep up with its activities and events. Read more

Will increasing numbers of academies lead to rise in demand for effective school marketing?

Today’s news has covered – in considerable detail – Education Secretary Michael Gove’s letter to all state schools offering them the chance to opt-out of Local Authority control and adopt academy status, essentially offering greater freedom of control to Heads and school leaders over budget, spending and curriculum.  

What impact might this have on the way state schools communicate and position their brands, ethos and values to prospective parents and pupils? mtm’s Schools Marketing Consultant Joe Faulkner explores the issue. Read more

mtm announces survey of how parents pay independent school fees

mtmconsulting has announced that it will repeat and extend research undertaken in 2007 into how parents afford and pay for their children’s independent education. Read more

mtm launches new website for Aldwickbury school

mtmconsulting has recently completed the design and build of Aldwickbury School’s new website: www.aldwickbury.org.uk.

Our schools marketing consultant Joe Faulkner recounts the process for the design and construction of their new site.

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Are there alternatives to fee inflation, asks mtm?

from The Times, 13th April 2010

The Times has reported that independent school fees look set to rise again this year, ahead of inflation rates. The article writes that several schools contacted who have “already announced fees for September have increased them by between 3 and 4.5 per cent.” In the article the paper lists a number of schools that it had contacted, and references the Chief Executive of AGBIS (Association of Governing Bodies at Independent Schools), who said that while schools will aim to keep increases low, it would be difficult for them to come in under inflation.

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mtm / Veale Wasbrough Vizards independent schools strategy conference details released

The draft programme for the fifth mtmconsulting / Veale Wasbrough Vizards annual conference on independent schools’ strategy has been released. The conference, organised by the leading business and legal advisors in the independent education sector will take place at the Institute of Directors on Tuesday 14th September 2010. Read more

mtm speaks on independent schools marketing at Wellington College

Melanie Tucker to give talk on ‘Identifying the market for independent education’

29th April 2010, Wellington College, Berkshire

mtmconsulting’s Principal, Melanie Tucker, will present at the one-day seminar ‘How to Market your School Effectively‘, hosted at Wellington College. Read more

Why now is the best time for parental research amongst non-buyers, says mtm

Now that the majority of independent school registrars have made their offers for positions in September 2010, and have a good idea of the numbers of pupils likely to enrol this year, there is an excellent opportunity to carry out school research of parents who decided to go elsewhere.

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