Blog by James Leggett, Research Manager
mtmconsulting has undertaken around 100 online parental satisfaction surveys for independent schools over the past three years, and close to 40 so far this year. Almost all reports had a single common theme running though. Communication. Read more
Sector Report trending article by Dick Davison, Head of Schools Strategy
Ahead of the launch of our 2012 Education Sector Report in September (available to order now with advance discount rate), over the Summer we will be looking at several of the key trends the report will explore. In this second trending article, our Head of Strategy, Dick Davison looks at a flight to quality in education in the wake of recession. Read more
Sector Report trending article by Melanie Tucker, Principal
Ahead of the launch of our 2012 Education Sector Report in September (available to order now with advance discount rate), over the Summer we will be looking at five of the key trends the report will explore. In this first trending article, our Principal Melanie Tucker looks at Academies, Free Schools and the impact on the independent sector.
Blog by Lindsey Kavanagh, Schools Marketing Consultant
Last week The Chartered Institute of Marketing published a really interesting white paper on mobile marketing, which provokes some interesting thoughts for schools… Read more
Blog by Joe Faulkner, Head of Marketing and Business Development
In my last blog I wrote about how the need for schools to deliver a quality of service that reflects their positioning in the marketplace. To use an analogy from the automotive market, if you are buying a Bentley, you don’t expect Nissan service quality.
Most people recognise great customer service when they encounter it. However, for schools there can be a challenge in trying to understand other people’s perceptions and identify gaps in the service that they offer.
Blog by Joe Faulkner, Head of Marketing and Business Development
One of the key concepts that most marketing textbooks cover these days is relating to the importance of a high quality of service delivered to stakeholders. And this can make a real and significant difference to business success across all sectors: from Waitrose to Qantas to Mercedes to the AA, there are countless examples of businesses where customers are willing to pay more for a dependable and excellent service. Read more
Blog by Lindsey Kavanagh, Schools Marketing Consultant
A recent article in The Spectator reported on the baby boom phenomenon which is occurring in many areas of the country. The writer of the piece, George Bridges, referred to South West London as ‘Nappy Valley’ – something I can also vouch for as I live in the same neck of the woods! Read more
Blog by Joe Faulkner, Head of Marketing and Business Development
Scroll to the bottom of this post – after the picture and to where the text ends – and you should see a range of social networking icons and a share/save menu box. You’ve probably seen it before but may not have stopped to think about what it means. Read more
Blog by Lindsey Kavanagh, Schools marketing consultant
There are lots of guidelines for prospective parents on how to find the best school for their child. Now it’s your turn! Here are a few pointers for Heads and Registrars on how best to sell your school during a school tour. Read more
Blog by Joe Faulkner, Head of Marketing and Business Development
Tag clouds and word clouds have been around for a few years now and steadily growing in popularity. The visual depiction of a document’s content (based on the recurrence of key words) is an interesting and often fun exercise. They can also serve to sum up the nature of your text: reflecting trends and themes that can be helpful to visitors. Read more