It is likely that every headteacher in the country has read over the past week the media coverage of the private school teacher who has been jailed for having an unlawful relationship with a 15-year-old pupil. The effects of this coverage, seen on most of the national broadsheets, tabloids, news channels and websites covering school news, can have a collosal and detrimental effect on the education sector as a whole, and individual school’s marketing and pupil recruitment specifically.
Every school marketing department has worries about those disasters that can’t be avoided, and the effects this could have on the future of their school or colleges business. No one can predict if, or when, your school might find itself bombarded with calls from the local or national media. The truth is that very few school business teams have the expertise in educational PR and school press management to handle the onset of a crisis effectively.
mtmconsulting can offer you support from one of the most experienced media practitioners in the business. Dick Davison has supported schools marketing and leadership teams through every conceivable kind of crisis for more than 20 years.
With expertise in liaison with all aspects of the press and education PR we will be available whenever you need support in order to help you school in the first stages of a crisis, to offer immediate advice and guidance on:
- How to respond to incoming press enquiries to your school’s marketing or PR manager
- Immediate fire-fighting actions to take to ensure the school reputation stays intact
- School communications with parents, staff and pupils
- Wording of school press releases and correspondance
- Containing the crisis so that your school or college’s business doesn’t suffer
For more details on our schools marketing and PR services, please contact mtmconsulting.
