from The Times Educational Supplement 28 November 2008
Schools need to sharpen up their marketing to stay healthy during the recession.
mtmconsulting senior consultant Dick Davison is quoted in a TES article on how independent schools can maintain their financial health during the recession.
He is quoted as saying: “Schools have to be more savvy. I think they could be doing better. There are families who could broadly afford fee-paying schools but aren’t hearing the arguments presented well enough.”
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