Blog by Gavin Humphries, Head of Research
This term is a key time for schools to sow the seeds for future success. Making sure your actions are spot-on now can have a positive effect on the benefits you reap later. Read more
Blogs
Blog post – Market segmentation and its value
Blog by James Leggett, mtm Research Analyst
Data collection is a large and rapidly expanding industry. If you use a credit or debit card, the size and location of your transaction are recorded and added to a national database. With over 30 million credit /debit card users in the UK alone, the data quickly builds up… Read more
Blog post – The power of friendship networks, and implications for schools
Blog by Gavin Humphries, Head of Research
Obesity can spread like a virus through social networks. How can this finding be applied for school marketers? Read more
Blog post – Does teacher know best when it comes to free schools?
Blog by Dick Davison, Head of Strategy
With a BBC report earlier this summer stating that about half the 700 or so initial enquiries from groups interested in establishing “free schools” came from groups of teachers, we ask if they are really the best people to run a school… Read more
Blog post – Independent schools offer refuge from the storm in state education
Blog by Jane Davies and James Leggett, mtm Research Analysts
The coalition government’s recent – and significant – reduction in the Building Schools for the Future (BSF) scheme is likely to have knock-on effects through the education sector, including in independent schools… Read more
Blog post – Learning to fly – and persuading parents to take the leap
Blog by Melanie Tucker, mtm’s Managing Director
A large number of parents research independent schools but are not sufficiently convinced of the benefits. And the implications for school marketers?… Read more
Blog post – As parents get smarter, school research becomes more crucial
Blog by Gavin Humphries, mtm’s Head of Research
Over the last few years the marketing press has contained lots of articles about how consumers are getting savvier. The Internet has increased the dissemination of information -– be it prices, product reviews or examples of shocking customer service. And we now live in a consumer society where people are wise to marketing messages.
Independent schools have to contend with this trend more than most sectors. Read more
mtm blog. Pupil recruitment: Is it senior schools’ turn to feel the chill?
by Dick Davison, Head of Strategy
A close look at the 2010 ISC census figures may prompt a bead of sweat to form on the brow of senior school leaders…
