Marketing for Schools

In these competitive and demanding times all schools and colleges face challenges in recruiting the right pupils and ensuring that their reputation is positive and accurate. mtmconsulting’s expertise in marketing education institutions means that we’re exceptionally well placed to help ensure effective marketing.

Marketing Strategy

Marketing should be an integral part of any school or colleges short and long term development planning. Our experienced consultants work with you to research and produce evidence-based, practical and effective marketing strategies, with targets and metrics for monitoring the results.

Branding and Design 

A clear understanding of your educational group’s brand identity and its application to marketing is essential to recruitment and communications. Your brand is expressed in everything you show to the outside world, from notepaper and uniform to your website and prospectus. We review brand identities, test them and construct and recommend new or revised brand strategies.

Our award-winning design team produces top quality literature ensuring that the ethos of your school or college is effectively communicated to prospective students and their families. We can create copy as well as commission and manage photography.

Marketing Audits

mtm regularly undertakes marketing audits for our clients, where we visit the school and assess their marketing provision, collateral, processes and monitoring. Our audits are a great way for schools to understand the shortcomings in their marketing work or to make improvements to the marketing structure in their school.

Web Design

mtmconsulting has outstanding experience of building cutting edge websites for schools and colleges, designed with the purpose of attracting prospective parents while communicating effectively with existing parents, pupils and alumni.  Our websites are built around an easy to use content management system (CMS) to give you full control.

SEO, Social Media and E-marketing

Ensuring that your school or college has a strong online presence goes far beyond an attractive website design. We can support you in SEO techniques, Adword and PPC strategies, HTML email communications and using all the latest social media platforms, including Facebook, Twitter and LinkedIn.

Public Relations and Communications

For colleges and schools public relations is the means by which you ensure that everyone who matters to you gets a full, fair and accurate impression of you. It covers matters as diverse as media relations, pupil reports, parent-teacher evenings, speech days, cricket teas for visiting teams, community service projects, promoting sixth-form results and even the appearance of school minibuses.

Advertising

mtmconsulting creates dynamic, attention-grabbing and concise advertising campaigns for our client schools and colleges. We help you to select the right media to use and the right timeframe for your advertisement campaign. We can then help to implement systems for monitoring the effectiveness of the advertisements once they have appeared. 

Training

Many staff in the education sector feel untrained or under-qualified for the marketing role, and out of touch with modern commercial marketing expertise and techniques. Our all-round experience of advising schools and colleges and of training staff places us ideally to tailor training programmes to your institution’s particular needs.