Marketing for Schools

In these competitive and demanding times all schools and colleges face challenges in recruiting the right pupils and ensuring that their reputation is positive and accurate. mtmconsulting’s expertise in marketing education institutions means that we’re exceptionally well placed to help ensure effective marketing.

Marketing Strategy

Marketing should be an integral part of any school or colleges short and long term development planning. Our experienced consultants work with you to research and produce evidence-based, practical and effective marketing strategies, with targets and metrics for monitoring the results.

Design and Print

Our award-winning design team produces top quality literature ensuring that the ethos of your school or college is effectively communicated to prospective students and their families. We can create copy as well as commission and manage photography.

Marketing Audits

mtm regularly undertakes marketing audits for our clients, where we visit the school and assess their marketing provision, collateral, processes and monitoring. Our audits are a great way for schools to understand the shortcomings in their marketing work or to make improvements to the marketing structure in their school.

Brand Strategies

A clear understanding of your educational group’s brand identity and its application to marketing is essential to recruitment and communications. Your brand is expressed in everything you show to the outside world, from notepaper and uniform to your website and prospectus. We review brand identities, test them and construct and recommend new or revised brand strategies.

Advertising

mtmconsulting creates dynamic, attention-grabbing and concise advertising campaigns for our client schools and colleges. We help you to select the right media to use and the right timeframe for your advertisement campaign. We can then help to implement systems for monitoring the effectiveness of the advertisements once they have appeared.

Training

Many staff in the education sector feel untrained or under-qualified for the marketing role, and out of touch with modern commercial marketing expertise and techniques. Our all-round experience of advising schools and colleges and of training staff places us ideally to tailor training programmes to your institution’s particular needs.