With the internet increasingly being used by parents and pupils as a source for research into schools and colleges, there is great scope for educational groups to embrace new innovations and incorporate them into their marketing. mtmconsulting’s e-marketing know how will help you to use the internet for promotion in the most effective and efficient ways.
Web Design
Our team provides a full range of promotional material using the latest online innovations and incorporating appropriate new technologies and techniques as they become available. We are specialists in creating highly versatile and intuitive websites for schools and colleges that can be updated swiftly and directly by administrators using our own straightforward CMS system. Alongside our core web design services, websites can feature optional modules including:
- Dynamic news pages and Head’s blog
- RSS feeds to your parents and pupils
- Dynamic video and image libraries controlled via CMS
- Dynamic lunch menus and sports fixtures
- Hosting and maintenance contracts
E-marketing
We are experts in helping schools and colleges to develop effective campaigns for promotion. Our e-marketing expertise can guide you to increased results and maximised cost-savings through electronic newsletters, graphic HTML email communications, banner and display advertising, social networking use and monitoring, and affiliate marketing.
Search Engine Optimisation (SEO)
Ensuring that your school or college has a strong presence in search engine results can make a huge difference to the volume of enquiries you receive from prospective parents and pupils and can really give you an edge over your competitors. Our expertise in Search Engine Optimisation (SEO) solutions for schools and colleges will ensure that your ranking is always strong on Google, Yahoo! and the other key search engines.
Pay Per Click Campaigns (PPC)
Pay-per-click (PPC) campaigns can prove an excellent means to raise your school or college’s search engine profile over a short term in order to see instant results or manage seasonal fluctuations in enquiries. At the same time, many PPC users find themselves spending substantial amounts of money without enjoying the desired outcome. mtmconsulting is well placed to advise on using PPC advertising to the best effect and to achieve a positive return on your investment.
