MTM Evolution provides your team with detailed information, which enables you to make the most appropriate decisions for your business. MTM Evolution then assists you to implement these decisions to maximise your performance as an education provider.
MTM offers a range of packages designed to help you maximise the potential of each parental contact during the process of deciding which school to choose. These products provide a complete service to the Admissions Department, or to the Senior Management Team, as required: each is designed to maximise the value of the product to the individual school.

How confident are you that the customer journey of perspective parents encourages them to commit to the school, and truly demonstrates the ethos, mission and values of the establishment?
Would your customer facing team benefit from enhanced skills to deal confidently and professionally with enquiries?
How are you measuring and managing your enquiry:enrolment ratio?
How do you benchmark your overheads per pupil ratio to ensure commercial competitiveness?

Our proven step by step process ensures each school receives the maximum benefit from the options available.

This MTM Evolution product gives a full set of data to the Admissions Department, and is recommended prior to starting any marketing or recruitment campaign.
MTM’s Admissions Assessment has been developed to provide a complete assessment of the admissions process, from before the initial enquiry to the pupil joining the school for their first term. To fully assess the parent & pupil experience, it is also necessary to assess the options, state-maintained and fee-charging independent available in the locality.
To complement the catchment area data, MTM has developed a Structured School Admissions Assessment
Process (SSAAP). This 5 step process allows MTM to assess a school against its potential competitors in its geographic area:
1) Assessment of the school values
2) Assessment of the demand for independent schools in your catchment
3) Assessment of the neighbouring schools in your catchment
4) Assessment of the schools’ performance
5) Assessment of future school trends for 12 years
MTM will then provide you with:
1) Percentage market share within your catchment
2) Percentage market capture according to your admissions process
3) Where the data is provided, enquiry rate & capture rate
4) Insights into growth
5) Recommendations for future planning

This MTM Evolution product suits a school that has seen 2 or more years of declining pupil numbers, and notable support is required to significantly increase student numbers. Schools running at 70% or less of capacity have benefitted most from this product.

MTM co-creates an enhanced admissions process with the school and project manages its implementation. The design phase of the evolution is targeted to last 3-6 months, but MTM can provide support staff to the school for 3-5 years where necessary.

The key steps in the evolution process are:
1) Structured School Admissions Assessment Process (SSAAP)
2) Project Management through change
3) Identifying the schools’ values and mission statements
4) Admissions process review and customer journey restructure
5) Targeting marketing using MTM’s data set
6) Training key admissions staff
7) Supporting school open days

Output of this activity will be that the school achieves an increase in:
1) the number of enquiries
2) the number of conversions
3) the number of pupils joining the school

This MTM Evolution product is ideal to provide a full overview of the performance of the school from both a revenue and cost perspective.

MTM’s full school assessment has been developed to provide a meaningful snapshot of the school, through the complete pupil/student experience from enquiry onwards, and the efficiency of the operational aspects of the school that support these activities. The school is analysed from a commercial perspective to assess its revenue generation and ability to control expenses.

To complement the catchment area data, MTM has developed a Full School Assessment Process (FSAP). This 8 step process allows MTM to assess a school against its potential in its geographic area:
1) Assessment of the school values
2) Assessment of the demand for independent schools in the area
3) Assessment of the neighbouring schools in the area
4) Assessment of the schools’ performance
5) Assessment of the operating efficiency of the school
6) Assessment of asset utilisation
7) Assessment of forward looking costs
8) Assessment of future school trends for 12 years

MTM will provide you with:
1) Percentage market penetration
2) Percentage market capture
3) Effectiveness of school operation
4) Lean operation score
5) Change proposals
6) Insights for cost reductions
7) Insights into future growth

Arrange a Call
Book A Visit