Blog by Jane Davies, Research Analyst
We are all aware that the British population is expanding and the fact that we have an increasing population should be good news for all education providers, including the independent education sector. There will indeed be more children but factoring this in to planning your future school strategy should be done with care.
Blog by Nicky Adams, Schools’ Marketing Consultant
It’s a new year and schools’ marketers’ thoughts turn to the Open Day season, and how to encourage potential students through your doors and onto your roll for the coming September.
This is your chance to really sell your school – the pay-off for the past year’s promotional activity (and budget) that has made sure your school’s name is familiar to those families you are most keen to attract. Now is the time to convert that raised awareness into full classrooms, and the open day is a vital step that warrants careful planning.
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