Archive for February, 2011

Getting a grip on your school’s competitors

Blog by Lindsey Kavanagh, Schools Marketing Consultant

You have to know your competitors, it’s vital to the future of your school. By seeking information on the competitor schools in your area, you will be in a much better position to:

  • evaluate your own performance against other schools
  • identify and exploit competitors’ weaknesses and address their strengths
  • get new ideas
  • identify new prospective parents and pupils
  • improve forecasting
  • keep your planning focused

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It’s not just independent schools who need sound marketing!

Blog by Dick Davison, Head of School Strategy

Whatever you think of Katharine Birbalsingh, the former London comprehensive deputy head who wowed last year’s Tory party conference with her attack on the “broken” state education system, she has certainly highlighted one of the less well-known truths about modern state schools.

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Overcoming barriers in pupil recruitment

Blog by Dominic Knight, Research Analyst

Half the pupil recruitment battle is already won if target parents are receptive to the idea of independent education. Read more

mtm is featured in The Independent

mtmconsulting’s Head of Strategy, Dick Davison, is featured in an article in The Independent, The pros and cons of a private education. Read more