Blog by Lindsey Kavanagh, Schools Marketing Consultant
You have to know your competitors, it’s vital to the future of your school. By seeking information on the competitor schools in your area, you will be in a much better position to:
- evaluate your own performance against other schools
- identify and exploit competitors’ weaknesses and address their strengths
- get new ideas
- identify new prospective parents and pupils
- improve forecasting
- keep your planning focused
