Archive for August, 2010

Understanding parental satisfaction in schools

by Joe Faulkner, Head of Marketing and Business Development

With discussion this week focused on the implications of the new A* grade at A level, and the position of independent schools in university admissions, we wanted to change the focus and provide an insight into the factors affecting parental choice of school, and their level of satisfaction once in schools. Read more

Blog post – Market segmentation and its value

Blog by James Leggett, mtm Research Analyst

Data collection is a large and rapidly expanding industry. If you use a credit or debit card, the size  and location of your transaction are recorded and added to a national database. With over  30 million credit /debit card users in the UK alone, the data quickly builds up… Read more

‘Critical’ shortage of primary places sparks fear of growing class sizes

Comment by Joe Faulkner – Head of Marketing and Business Development

A modern baby boom has been cited in yesterday’s Telegraph as factors leading to a ‘critical’ shortage of primary school places in some areas of England and Wales. We ask if the real issue is more a question of insufficient planning.    Read more

Blog post – The power of friendship networks, and implications for schools

Blog by Gavin Humphries, Head of Research

Obesity can spread like a virus through social networks. How can this finding be applied for school marketers? Read more

Blog post – Does teacher know best when it comes to free schools?

Blog by Dick Davison, Head of Strategy

With a BBC report earlier this summer stating that about half the 700 or so initial enquiries from groups interested in establishing “free schools” came from groups of teachers, we ask if they are really the best people to run a school… Read more