Archive for May, 2009

mtmconsulting presents School Matters free newsletter

The UK’s leading schools and colleges consultancy – mtmconsulting – has launched its new termly newsletter, School Matters, which is available free to all figures involved in school and college marketing, education business strategy or pupil recruitment.

The six-page publication will provide an update on everything that’s important in strategy for education. Each issue will be packed with news and commentary on the business of education management, information on new services for schools and colleges from mtmconsulting, ideas for sharpening up your education business’s strategies and marketing, invitations to our school conferences and seminars, and regular surveys of SMT members of the things that matter in education business management.

Our first issue includes Melanie Tucker’s commentary on the impact of the recession upon pupil recruitment and school marketing, Dick Davison’s breakdown of the headline findings of mtmconsulting’s 2009 School Marketing Survey; as well as details of our new educational research services – our streamlined Mandarin catchment area analysis and online parental research surveys.

The newsletter is an invaluable guide for heads, SMT members, and college or school marketing staff. It provides a regular insight into our thinking informed by 25 years as the leading schools management and marketing consultancy and educational research group.

Click here to download mtm School Matters Issue 1

If you would like to subscribe to forthcoming mtmconsulting School Matters newsletters please contact us on 01502 722787 or email office@mtmconsulting.co.uk.

Get savvy to stay solvent

from The Times Educational Supplement 28 November 2008

Schools need to sharpen up their marketing to stay healthy during the recession.

mtmconsulting senior consultant Dick Davison is quoted in a TES article on how independent schools can maintain their financial health during the recession.

He is quoted as saying: “Schools have to be more savvy. I think they could be doing better. There are families who could broadly afford fee-paying schools but aren’t hearing the arguments presented well enough.”

To see the whole, article click here.

Independent Schools in A Rock or a Hard Place

from The Economist 23 January 2009

Parents with children in independent schools are facing difficulties continuing to pay fees, but a price reduction looks unlikely, says an article appearing in The Economist.

mtmconsulting’s School Fees Payment Survey is referred to in an article on how the recession is affecting parents’ ability to pay school fees. The article goes on to suggest that schools in different areas of the market are likely to be affected in different ways.

Click here for a link to the article

The mtmconsulting/HTC School Fees Payment Survey 2007

How parents pay school fees

The first-ever survey of how parents pay independent school fees, shows that three-quarters of them have to reduce their spending in other areas to do so and that one family in six spends more than 40% of household income on school fees.

The survey, of 900 parents currently paying independent school fees, has been conducted jointly by mtmconsulting ltd, the leading business consultancy in the independent education sector, and Holmwoods Termtime Collections (HTC), the largest provider of monthly fee payment facilities to independent school parents.

The survey discloses for the first time the extent of the inroads that the payment of school fees makes into family budgets. More than four out of five of the parents surveyed spend up to 40% of their net income on school fees; 16% of them devote more than 40% to paying for their children’s education.

Click here to read the full report